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Tigi has been a real success in the salon products market. It was established in 1986 to provide hair care and styling products for the Toni and Guy salons, and was owned by all four Mascolo brothers. As the popularity of the Tigi brands grew, they became available from other retail sources as well as being sold through the salons.
This exposed the brands to a wider market, and advertising campaigns led to further demand for products. Tigi has three predominant brands: Bed Head, Catwalk and S-factor.
Designed by hairdressers for hairdressers
TIGI® was conceived by the Mascolo brothers providing them with the 'liquid tools' to style and finish their hairstyles. The products are promoted by hair cut 'collections' created by the TIGI® Creative Team and photographed by Anthony Mascolo who leads the image and creative side of the business.
Bed Head Studio
Each year TIGI introduces haircut collections with progressive colour techniques as the perfect complement. Now they have TIGI Colour, fashion and technology blended together to create Colour with Style.
The creative heart of TIGI is Bed Head Studio in south London and it is from here that Anthony and Pat Mascolo (his wife) and the TIGI International Creative Team are based. Within the studio complex there is a highly creative group of people including: photographers, graphic designers, fashion stylists, makeup artists, film editors and PRs; all backed by a much valued admin team.